Conceptualizing "WAR Tape: Prospects"

We were recently teamed up with undefeated boxer, Daniel Valdivia, for an episode of "WAR Tape: Prospects".  When we began the pre-production process, we knew we needed to make this video more personal, and in particular, highlight what specifically makes Danny a unique fighter.  We liked the idea of hearing what's going on in his head as he trains; what it is he tells himself in order to keep grinding, keep fighting, keep moving forward everyday with the pursuit of being a great boxer.  We designed the dialogue to act as Danny's alter ego, fueling him in his workout to run faster, hit harder, move quicker...  This aspect adds personal motivation within the viewer because it is relatable.  Stay tuned for more episodes!