A big game is a lot like a big shoot: Exciting as hell, but equally nerve-racking. We recently had the privilege of shooting Von Miller, Denver Broncos' superstar linebacker and 2016 Super Bowl MVP, for Odd Sox (a Florida-based sock company specializing in custom/unique/crazy images).
The days of preparation and planning leading up to the shoot are essential. Hard work is put into a video before the camera is even turned on; designing shot lists, scouting & securing locations, prop hunting, deciding which camera/lens will achieve the desired look. The true "make-or-break" phase lies within the grind of pre-production.
Once Von arrived to set, our crew was ready to go to work. Having just two hours with Miller, we were able to hit three locations, conduct an interview, complete our shot list, while also getting different setups/poses/products for both photography and video. In other words, our guys kicked ass!
Stay tuned for our full release of Odd Sox: Odd Mobbers, including Los Angeles Laker Lou Williams, hip hop producer Metro Boomin and Super Bowl MVP Von Miller!