The West Coast: Home to some of the most amazing luxury properties in the world. Sunny beaches, lush mountains, and rolling vineyards are just the tip of the iceberg when touring the coast. Whether you're fresh out the gate or a seasoned vet, the business of selling Luxury Real Estate has dramatically changed. While traditional photography still plays a pivotal role, and brochures are a nice touch at an open house, video marketing opens a new realm of opportunity and engagement to an international audience. Here are some benefits you'll find when marketing with premium video:
Successful S.E.O. (Search Engine Optimization) is crucial when trying to sell a listing or drive traffic to your realty site. Steel Cut designs videos for all different kinds of platforms to boost your click-rate, whether it be for web design, social media (Instagram, Facebook, Vimeo/Youtube), or online editorials (Variety: Dirt, Robb Report, Mansion Global, etc.). Editorials like these always need new content to keep their websites fresh and relevant, and can supply your site/video with thousands of additional clicks. S.E.O. is dependent on activity and engagement, these (among other factors) tell search engines like Google whether or not your site is relevant. The more content being produced/posted will see a correlation with higher traffic.
The capabilities of video are endless, so we'll only touch on one creative example here (an open house). Premium videos offer the maximum amount of engagement and information in a digital platform, eliminating overhead costs of physical items such as high quality paper, ink, printing costs, graphic design and valuable time. For instance: when holding an open house, the time a potential buyer gets to spend in the home is extremely minimal. With Steel Cut's customized videos, an email can be sent to that potential buyer as a thank-you, a reminder of how amazing the home was, and can also give them an in-depth look at the setting: the home in daylight/evening light/twilight, the landscape around the home, the details in the architecture, and all the nuances that make your luxury listing so unique. The call-to-action is more personal, informative, and engaging.
In many cases, a realtor's portfolio can be the deciding factor that lands a listing or sells a home. It's a new age in technology, and we live in a digitally-driven world. Luxury Homeowners expect to see a new level of quality in the way they want their homes marketed. Steel Cut Productions can keep your website clean and simple with compelling video content, removing the unnecessary clutter of text. It's 2016; text-heavy websites aren't sexy! Luxury real estate deserves luxury video.